Distinctive Designs has a growing export trade to the United States, with the majority of customers still located in Canada. The customer profile ranges from single unit outlets through larger buying groups, to across country Department Stores and Retail Furniture chains.

Under the vision, direction and leadership of Kroehler and Distinctive Management, Kroehler has become a "World Class Furniture Manufacturer". Kroehler has grown to become one of the top 3 largest home furniture manufacturing companies. Kroehler has a rich history of success stories that illustrate its dramatic transition from a ‘virtual unknown’ to a significant force in the industry. For over half of a century, the company has remained committed to its Vision Statement, "We Want to Exceed Our Customer’s Expectations.

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